Monique Powell

e-Business & Digital Marketing Strategist

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ABOUT

I've spent the last 14 years helping businesses of all sizes to leverage the Internet. I'm passionate about web-based technology and the various ways businesses can use it to connect with customers, improve customer care and increase sales.

EXPERIENCE


2014 - Current

Manager, Regional Marketing (Digital & Social Media) - English Caribbean

Scotiabank

2013 - 2014

Manager, Marketing, English Caribbean

Scotiabank

2011 - 2013

Manager, Digital Marketing - English Caribbean

Scotiabank

2009 - 2011

Web Specialist - Marketing

Digicel Group

2002 - 2009

Internet Specialist

The Gleaner Company

2007 - 2008

Columnist

The Gleaner Company

2001 - 2002

Web & Graphic Designer (Freelance)

Powell Interactive

Manager, Regional Marketing (Digital & Social Media) - English Caribbean

Scotiabank

Manager, Marketing, English Caribbean

Scotiabank

Manager, Digital Marketing - English Caribbean

Scotiabank

Web Specialist - Marketing

Digicel Group

- Managed the continual development of all primary websites across 32 countries.
- Developed and guided the execution of digital marketing strategies that employed the use of social media and various forms of online advertising.
- Managed vendor relationships with external web designers, programmers and related agencies.
- Provided ongoing direction and guidance to relevant personnel across all countries.

Internet Specialist

The Gleaner Company

- Developed websites for the company’s numerous external clients from conception and design through to the final stages of testing and deployment.
- Designed and maintained select Gleaner Company in-house websites.
- Implemented Content Management Systems for the company’s external clients.
- Liaised with account executives and/or clients to ensure the smooth flow of the production process.

Columnist

The Gleaner Company

Publication: The Sunday Gleaner
Column: Week On The Web
Description: Weekly column focusing on e-business and web-based technology.

Web & Graphic Designer (Freelance)

Powell Interactive

Designed websites & brand identity material for various clients.

EDUCATION


Immaculate Conception High School

2001

University of The West Indies

BSc. Management Studies

2008 Focus Areas: Marketing, Psychology.

Mona School of Business, University of The West Indies

Certificate: Project Management

2010 .

eMarketing Association

Certificate: eMarketing

2011 .

SKILLS


Website Development

User Interface Design

Information Architecture

Technical Project Management

Creative Direction

Social Media Marketing

Online Advertising

Search Engine Optimization

CONTACT

Get in touch with me if you would like to do business together, share an idea or just say hello.

Jamaica

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